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2012/09/18 第76期 訂閱/退訂看歷史報份直接訂閱
優惠活動訊息:見訊息
   

Uniquely UNIQLO 獨一無二的優衣庫
by Eryk Smith
What's the deal with a new store that has people lining up for hours?
一家新的商店卻能讓人們排隊等好幾小時,這到底是怎麼一回事?

  The day the first UNIQLO store opened in Taiwan in 2010, a line of shoppers snaked around the department store building where the retailer was located. Inside the shop, the _(1)_ was a shopping frenzy as swarms of people buzzed about grabbing merchandise. In the two short years since the first store in downtown Taipei opened its doors, the company has _(2)_ to 17 locations in Taiwan.
  What makes UNIQLO so hot? After all, the company simply sells casual clothing at _(3)_ prices, much like its competitors. UNIQLO has that certain something, and its _(4)_ to success lies in following the template set by business champions from Ford Motor Company's founder Henry Ford to Apple's Steve Jobs. This means they take an _(5)_ product and improve on it by giving it a unique spin.
  UNIQLO began as a men's clothing shop in Japan in 1949, and in 1985, a _(6)_ casual wear store was opened in the city of Hiroshima. Originally called Unique Clothing Warehouse, the name later morphed into a _(7)_ of the first two words and became UNIQLO. In 2001, the company expanded overseas, and today they are Japan's _(8)_ clothing retail chain, with outlets in over a dozen other countries as well as almost 800 stores in Japan.
  Similar to other clothing retailers like The Gap, UNIQLO _(9)_ much of its manufacturing to cheaper locations in order to keep costs low and provide high quality apparel. A more important _(10)_ of UNIQLO's business success has been a merging of Eastern and Western aesthetics. Its clothing style is essentially modeled on the West's casual look, but it also has a certain Japanese style that gives it that all-important twist that is uniquely UNIQLO.

(A) leading (B) outsources (C) reasonable (D) existing (E) key
(F) scene (G) expanded (H) aspect (I) unisex (J) combination

 
  1. Inside the shop, the scene was a shopping frenzy as swarms of people buzzed about grabbing merchandise.
    理由:
    a. 空格前有定冠詞 the,且空格後有 be 動詞 was,得知空格應置名詞作為主詞。
    b. 選項中為名詞的有 (E) key(關鍵)、(F) scene
    (景況)、(H) aspect(層面)及 (J) combination
    (結合),根據語意,僅 (F) 為正選,故選之。
    c. scene n. 風景;場景
    The photographer's new book is a collection of street scenes.
    那位攝影師的新書收錄了街上的風景。
  2. In the two short years since the first store in downtown Taipei opened its doors, the company has expanded to 17 locations in Taiwan.
    理由:
    a. 空格前一句為連接詞 since(自從)所引導的子句,
    且空格前有現在完成式的助動詞 has,得知空格應
    置過去分詞。
    b. 選項中為過去分詞的僅有 (G) expanded(擴展),
    故選之。
    c. expand vi. 擴展
    The company's product line has expanded to include children's books.
    該公司的生產線擴展到童書市場。
  3. After all, the company simply sells casual clothing at reasonable prices, much like its competitors.
    理由:
    a. 空格前有介系詞 at,空格後有名詞 prices(價格),
    得知空格應置形容詞以修飾 prices。
    b. 選項中為形容詞的有 (A) leading(領導的)、
    (C) reasonable(合理的)、(D) existing(現有的)及 (I) unisex(中性的),根據語意,僅 (C) 為正選,故選之。
    c. reasonable a. 合理的
    The factory workers' complaints sound reasonable.
    那些工廠工人的抱怨聽起來很合理。
  4. UNIQLO has that certain something, and its key to success lies in following the template set by business champions from Ford Motor Company's founder Henry Ford to Apple's Steve Jobs.
    理由:
    a. 空格前有所有格 its,空格後有片語動詞 lies in(在於),得知空格內應置名詞作為主詞。
    b. 選項中為名詞的有 (E) key(關鍵)、(H) aspect(層面)及 (J) combination(結合),根據語意及用法,僅 (E) 為正選,故選之。
    c. the key to + N/V-ing  ……的關鍵
    The key to a happy life is doing what you love.
    快樂人生的關鍵在於做自己喜歡的事。
  5. This means they take an existing product and improve on it by giving it a unique spin.
    理由:
    a. 空格前有不定冠詞 an,空格後有名詞 product
    (產品),得知空格應置母音字開頭的形容詞以修飾 product。
    b. 選項中符合上述的僅有 (D) existing(現有的),故選之。
    c. existing a. 現有的
    Jamie couldn't work at the company under the existing conditions.
    潔咪不能在目前的情況下在該公司工作。
  6. UNIQLO began as a men's clothing shop in Japan in 1949, and in 1985, a unisex casual wear store was opened in the city of Hiroshima.
    理由:
    a. 空格前有不定冠詞 a,空格後有名詞詞組 casual wear store(休閒服飾專賣店),得知空格應置形容詞以修飾該詞組。
    b. 選項中為形容詞的有 (A) leading(領導的)及 (I) unisex(中性的),根據語意,僅 (I) 為正選,故選之。
    c. unisex a. 中性的
    My college dorm was the first to have unisex bathrooms.
    我大學的宿舍是最早同時有男生和女生的房間。
  7. Originally called Unique Clothing Warehouse, the name later morphed into a combination of the first two words and became UNIQLO.
    理由:
    a. 空格前有不定冠詞 a,空格後有介詞片語 of the first two words(前兩個字的),得知空格應置名詞。
    b. 選項中為名詞的有 (H) aspect(層面)及 (J) combination(結合),由於空格前的冠詞是 a,故以母音起首的 aspect 不可選,得知 (J) 為正選。
    c. combination n. 結合
    The accident was caused by a combination of errors.
    許多錯誤的結合導致了這個意外。
  8. In 2001, the company expanded overseas, and today they are Japan's leading clothing retail chain, with outlets in over a dozen other countries as well as almost 800 stores in Japan.
    理由:
    a. 空格前為所有格 Japan's(日本的),空格後為名
    詞詞組 clothing retail chain(服飾零售業),得知空格應置形容詞。
    b. 選項中僅剩 (A) leading(領導的)為形容詞,故為正選。
    c. leading a. 主要的;領導的
    The poet is regarded as a leading figure in literary circles.
    該詩人被認為是文藝界的泰斗。
  9. Similar to other clothing retailers like The Gap, UNIQLO outsources much of its manufacturing to cheaper locations in order to keep costs low and provide high quality apparel.
    理由:
    a. 空格前有名詞 UNIQLO(優衣庫)作主詞,空格後有名詞詞組 much of its manufacturing(該公司內大部分的製造作業)作受詞,得知空格應置及物動詞。
    b. 選項中僅剩 (B) outsources(外包)為及物動詞,
    故為正選。
    c. outsource vt. 外包給……
    All of the company's advertising is outsourced to a marketing firm.
    那家公司所有的廣告都外包給一家行銷公司。
  10. A more important aspect of UNIQLO's business success has been a merger of Eastern and Western aesthetics.
    理由:
    a. 空格前有形容詞 important(重要的),空格後有
    介詞片語 of UNIQLO's business success
    (優衣庫生意的成功),得知空格應置名詞。
    b. 選項中僅剩 (H) aspect(層面)為名詞,故為正選。
    c. aspect n. 方面;樣子
    The report examines every aspect of the education system in the US.
    這篇報導檢視了美國教育體制的各個層面。
  1. uniquely adv. 獨特地
  2. a swarm of...  一大群的……
  3. merchandise n. 商品(不可數)
  4. hot a. 流行的
  5. template n. 樣板,模型
  6. champion n. 成功人士
  7. unique a. 獨特的
  8. spin n. 花樣;方式
  9. warehouse n. 倉庫
  10. retail chain  零售業
  11. outlet n. 銷路,通路
  12. manufacturing n. 製造(業)
  13. apparel n. 衣服
  14. merge vi.(公司)合併
  15. aesthetic n. 美學
  16. twist n. 花樣

數字 + dozen / hundred / thousand / million + 複數名詞 ……打/百/千/百萬的……

注意:
dozen, hundred, thousand, million 作形容詞時,之前可置數字,但該數量詞後不可加 s,
其後直接置名詞。
Approximately two dozen people were hurt in the accident.
大約有二十多人在那場意外中受傷。
dozens / hundreds / thousands / millions of + 複數名詞 數以打/百/千/百萬計的……

注意:
本用法中,複數名詞之前不可置定冠詞 the 或所有格 my, your, his... 等。
Hundreds of the people demonstrated in front of the police station. (×)
Hundreds of people demonstrated in front of the police station. (○)
數以百計的人在警察局前面示威。

  1. snake vi. 蛇行;曲折前進
    Taxis snake in and out of traffic looking for customers.
    計程車在車陣中蛇行,尋找要搭計程車的人。
  2. frenzy n. 發狂,狂亂
    in a frenzy  發狂地,瘋狂地
    Jason ran down the street in a frenzy, trying to catch the bus.
    傑森在大街上狂奔試圖趕上公車。
  3. buzz vi. 嘰嘰喳喳
    All sorts of rumors about the boss were buzzing through the office.
    所有關於老闆的謠言在辦公室嘰嘰嘰喳喳地流傳著。
  4. lie in...  在於……
    Success lies in hard work and determination.
    成功在於努力和決心。
  5. founder n. 創立者
    found vt. 建立
    三態為:found, founded, founded。
    This non-profit organization was founded by a group of doctors.
    這個非營利組織是由一群醫師所創立。
  6. morph vi. 轉變
    The banks of the river flooded as it morphed into a giant sea.
    河水變成一片汪洋,淹過了河堤。
  7. essentially adv. 本質上;基本上
    Tim has flaws, but he is essentially a nice guy.
    提姆是有他的缺點,但他本質上是個好人。
  8. model vt. 使仿製,使仿效
    be modeled on/after...  模仿……
    This hotel is modeled after a French castle.
    這間旅館是模仿法國古堡設計的。

獨一無二的優衣庫
  一家新的商店卻能讓人們排隊等好幾小時,這到底是怎麼一回事?
台灣首間優衣庫於 2010 年開幕當天,一長排購物者繞著該零售商所設點的百貨大樓排隊。當時店內的景況則是一大群人鬧哄哄地跑來跑去搶奪著商品。自從位於台北市中心的第一家店開幕的短短兩年以來,該公司已經擴大營業至全台灣 17 家分店。
是什麼使優衣庫那麼流行呢?畢竟,就像其他競爭對手一樣,該公司專門以合理價格販賣休閒服飾。優衣庫擁有某些特質,而該公司成功的關鍵在於遵循了商界成功人士所定出的模式,那些人從福特汽車公司的創辦人亨利•福特到蘋果電腦的創辦人史提夫•賈柏斯均包括在內。這代表優衣庫這家公司利用現有的產品加以改善,再賦予產品獨特的花樣。
  優衣庫於 1949 年在日本開幕時是一家男性服飾專賣店,1985 年時第一家中性休閒服飾專賣店在廣島市開幕。起初這家店被稱為『獨一無二的服裝倉庫』,後來這個名稱演變成前兩個字的組合,稱為優衣庫。2001 年時,該公司往海外拓展,優衣庫今日已成為服飾零售業的領導品牌,在日本有將近 800 家分店,另外其他十幾個國家都有銷貨中心。
  類似於蓋璞等其他服飾零售商,優衣庫將該公司內大部分的成衣製造作業外包至較便宜的地點,目的就是要把成本壓低,並提供高品質的服飾。優衣庫生意這麼成功的一個更重要的層面在於他們結合了東西方美學。該服飾商的風格基本上仿造西方的休閒外貌,但它也有一些日本風格,賦予了產品極重要的花樣,使得衣服成為獨一無二的優衣庫。

答案:1. F 2. G 3. C 4. E 5. D 6. I 7. J 8. A 9. B 10. H

 
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