全世界最厲害的頭腦、最捉摸不透的管理動向、不知何去何從的地球命運,都在【世界公民電子報】。 【發現-史前館電子報】有考古學家帶你進入時光隧道,讓你更認識臺灣豐富史前文化、原住民文化與自然史。
★ 無法正常瀏覽內容,請按這裡線上閱讀
新聞  健康  udn部落格  
2024/08/09 第733期  |  訂閱/退訂  |  看歷史報份  |  寂天閱讀網
 
【編輯小語】 Presenting a New Product 介紹新產品
【英語學習Plus】 Father and Son 父與子
【本月發燒書】 挑戰新制多益聽力滿分:10回1000題模擬試題【解析版】(16K+寂天雲隨身聽APP))
【好康情報局】 ★20240805 寂天開學季! 參展書75折起★
 

Presenting a New Product 介紹新產品

★Jared, in the product development department, presents a new product to shareholders with a slide show.
在產品開發部門的傑瑞德,正用簡報向股東們介紹新產品。

J: As you all know, our Ethersole athletic shoe has been a huge hit. We believe our new children's line, with its first design, the Etherkid, will help us capitalize on that success. As you can see from this slide, the Etherkid is based on the Ethersole design, but it comes in a wider color range and with iron-on initials. We think kids are going to go nuts for these initials. This slide explains the profit margins we predict for the Etherkid, which we plan to roll out in Fall 2022. Having the existing infrastructure means our production costs for this product will be much lower, giving us a higher profit margin. We think the Etherkid is going to be a gold mine.
如各位所知,我們 Ethersole 運動鞋向來非常暢銷。我們深信首次設計新的兒童產品線Etherkid,會讓我們享受到豐碩成果。你能從這頁簡報中看到,Etherkid 是以Ethersole 的設計為基礎,但有更多顏色可供選擇,還有燙印首字母。我們認為小孩們一定會為這些燙印首字母瘋狂。這頁簡報則說明了我們對在2022 年秋季推出的Etherkid 所預估的淨利率。既然設備都是現有的,就表示我們生產的成本會低得多,帶給我們更高的淨利率。我們認為Etherkid 將會是個金雞母。

S: Who's your target here?
你的目標客戶是誰?

J: Well, we don't want to stray too far from the Ethersole brand, which was marketed toward serious runners. Therefore, we're aiming the Etherkid at children who are interested in athletics and style—and parents who want their kids to have the best.
這個嘛,我們不想與主打認真跑步的Ethersole 品牌區隔過大,所以我們將Etherkid 定位在喜愛運動、跟隨流行的孩子,和希望小孩能使用最好用品的父母。

S: And does the research show that the market will support another product like this?
那研究有顯示市場會接受這樣的商品嗎?

J: Oh, absolutely. Our market research found that there is a huge, unmet demand for a shoe like this.
當然有。市場調查顯示正急需這種鞋子。

────── 節錄寂天講堂「介紹新產品」
 

Father and Son 父與子

"You don't understand me, Dad," I shout.
"You're old, and grumpy, and mean.
You've no idea what it's like to be me—
what it's like to be a teen!"

I stomp to my room, my face red with rage,
and I shut the door with a slam.
I hate him. I hate him. I hate him, I think.
He just doesn't get who I am.

We are two different species, from two different planets.
Millions of light-years apart.
We're apples and oranges, cats and dogs.
He's science; I am art.

A knock at my door. My mother comes in,
and in her hands there's a book.
"Can I show you this?" she asks with a smile.
I shrug and agree to look.

I open it up—there are photos
inside of a young boy around my age.
He's laughing with friends
and looking so cool on page after page after page.

Here's one of him surfing at the beach.
Here's one of him playing guitar.
Here's one of him with his hair dyed green.
He looks like a young rock star!

"Who is this kid?" I ask my mother.
She says, "What? Don't you recognize the lad?"
I shake my head. I have no idea.
"That, my boy, is your dad!"


「你不了解我,爸」我大吼。
「你老了、脾氣暴躁又刻薄。
你根本不懂我的感受──
不懂一個青少年的感受!」

我跺著腳回到自己房間,氣得臉都紅了,
我砰的一聲甩上門。
我討厭他,我討厭他,我討厭他。我這麼想著。
他就是不懂我是什麼樣的人。

我們是兩個不同的物種,來自兩個不同的星球
兩者相隔百萬光年之遙。
我們是蘋果和橘子、貓和狗。
他是科學,我是藝術。

有人敲了我的房門。我母親走進房間,
她手裡拿著一本書。
「我可以給你看一下這個嗎?」她笑著問。
我聳聳肩,同意看一下。

我打開本子──裡面有些照片
照片上是個跟我年紀差不多的少年。
他跟朋友開懷大笑,看起來很酷的樣子
畫面一頁又一頁地閃過。

這張是他在海邊衝浪的照片。
這張是他在彈吉他的照片。
這張是他頭髮染成綠色的照片。
他看起來像個青澀的搖滾明星!

「這個小孩是誰?」我問母親。
她說:「什麼?你不認得這小子?」
我搖搖頭,我真的不知道。
「孩子啊,這個人,就是你爸!」

──選自《讀出英語核心素養4:九大技巧打造閱讀力(16K+寂天雲隨身聽APP)》
 

挑戰新制多益聽力滿分:10回1000題模擬試題【解析版】(16K+寂天雲隨身聽APP)

Step by Step 圖解狄克生片語:一本學會470個關鍵日常英文片語(16K+寂天雲隨身聽APP)

練英單 3:108課綱進階字彙邊背邊練習【Levels 5–6】(加贈寂天雲Mebook單字學習APP)

美國之音新聞英語聽力訓練【三版】(20K軟精裝+寂天雲隨身聽APP)

 
 
 
寂天文化事業股份有限公司 版權所有 地址:106 台北市新生南路三段88號7樓之3
客服專線: (02) 2365-9739#17 ( 週一至週五 9:00 am ~ 6:00 pm 不含例假日 )
傳真專線: (02) 2365-9835 客服信箱:onlineservice@icosmos.com.tw
  免費電子報 | 著作權聲明 | 隱私權聲明 | 聯絡我們