簡介：◎ 布蘭森其人其行小詞典 ◎ 什麼是 to a tee？ ◎ 布蘭森的經商妙語 & 創業成功秘訣

Richard Branson: The Bold, the Brave, and the Brilliant

Sir Richard Branson's billion-dollar journey from dyslexic dropout to marketing maverick and self-made magnate is a case study in leveraging liabilities. Raised to be autonomous at a young age, the 16-year-old Branson channeled his creativity into scrimping and soliciting sponsorship to launch an advertiser-funded youth culture music magazine, Student. This fledgling success enabled the precocious visionary to pioneer his first Virgin record shop — and later, his own studio and label.

理查．布蘭森：勇於不同、敢於挑戰的大冒險家

理查．布蘭森爵士從一名患有讀寫障礙的輟學生到特立獨行的行銷家及白手起家的業界大亨，這段價值數十億美元的旅程正是成功轉化不利條件的絕佳案例。幼時即被養育成深具自主性的他，十六歲時就運用創意，省吃儉用及爭取資助，創辦一本由廣告商提供資金的青年文化音樂雜誌《學生》。這項初步的成功使得這位早熟的遠見家得以開創他的第一家維珍唱片行，爾後更創立自己的錄音室與唱片公司。