A truly timeless logo helped New York City in hard times.
一個真正歷久不衰的標誌幫助紐約市度過艱難時期。
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Packed with shiny skyscrapers▼, New York City is one of the biggest and wealthiest cities in the world. It’s also now one of the safest large cities in the US, but this wasn’t always the case. Back in the 1970s, New York City suffered from a high crime rate. To make matters worse, the city government was running out of funds at that time, so it couldn’t even hire new police officers.
City leaders needed to act fast. How could they bring visitors and money back to New York? They decided to hire a well-known graphic designer▼ to create a new logo to help market the city. The logo he came up with was “I ♥ NY,” and it has proven to be a huge success.
After the city government rolled out the “I Love New York” ad campaign in 1977, which included the logo and a famous song, New York’s image recovered along with tourism and investment▼. New York is now a thriving city once again, and the “I ♥ NY” logo surely helped. The logo has appeared on shirts, cups, hats, posters, and many other things. Over the years, it has become perhaps the most well-known city logo in the world.
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1. be packed with... 充滿／擠滿……
During holidays, the train station is always packed with people.
假日時，火車站一向擠滿了人潮。
2. wealthy a. 富裕的，富有的
The wealthy man has a house downtown as well as one in the suburbs.
那位富有的男子不但在市中心有房子，在郊區也有一間。
3. suffer from... 蒙受……（困難、疾病、痛苦等）
Everyone suffered from a shortage of food during the war.
戰爭期間每個人都遭遇食物短缺的窘境。
* shortage n. 短缺
4. fund n. 資金；基金
Andrew set up a trust fund for his children in case anything happens to him.
安德魯為他的小孩設立一筆信託基金，以防自己出意外。
5. roll out... / roll...out 在市場上推出……
The company plans to roll out a new sports car next year.
這家公司打算明年推出新款跑車。
6. campaign n. （尤指政治、商業或軍事的）專門活動，運動
The mayor was re-elected thanks to a successful campaign.
多虧了一連串成功的競選活動，那位市長再度連任。
7. recover vi. 恢復
It took Tim several years to recover from his serious illness.
提姆花了好幾年時間才從重病復原。
8. thriving a. 繁榮興盛的
Hawaii has a thriving tourist industry.
夏威夷的觀光業非常繁榮興盛。
▼ skyscraper n. 摩天大樓 ▼ graphic designer n. 平面設計師
graphic a. 平面設計的；圖像的 ▼ investment n. 投資
to make matters worse
1. matter 指「事情；問題」，to make matters worse 表「更糟的是」，用來帶出比前面更不好的訊息或情況，使用時後面加逗號，再接主要子句。類似用語尚有 what’s (even) worse、even worse、worse still 及 worse yet。 例 Stan lost his job today. To make matters worse, someone stole his wallet.
史丹今天丟了工作。更糟的是，還有人偷了他的皮夾。 例 Mandy got lost. What’s worse, she has no money on her.
曼蒂迷路了。更慘的是，她身上沒帶錢。
2. 與前述相反的片語為「更棒的是」，相關用語有 what’s (even) better、even better 及 better yet。 例 The dress looks great on you. What’s even better, it’s on sale.
這件洋裝穿在妳身上真美。更棒的是，它是特價品。 例 Peter can sing. Better yet, he can dance.
彼得會唱歌。更棒的是，他還會跳舞。
