簡介：3 堂課、8
步驟強化你對簡報的理解力
第一課「核心概念篇」（本期九月號）
第二課「設計／製作篇」（十月號）敬請期待
第三課「臨場互動篇」（十一月號）敬請期待
Present Perfect!
Get Yourself Noticed with an Effective
Presentation
It shouldn't come as a surprise. During
Japan's recession-plagued 1990s, Uniqlo succeeded where others
fell by the wayside, making its name by combining quality
with affordable prices. It's all down to founder Tadashi Yanai's
groundbreaking approach. Yanai's fortunes have mirrored those
of his brand. With an estimated wealth of US$6 billion, he
has been ranked Japan's richest person for 2009 and 2010.
How did he achieve such remarkable success?
Like a good report, a decent presentation
should incorporate well-researched content and a coherent
structure. However, there is one important difference
between the two: the human element. A presentation conveys
an individual's personality and leaves a more lasting
impression than a report. It can get you noticed and send
the message that you are confident and can handle
responsibility.
Setting the stage is vital. State the
key idea at the start, letting the target audience know what
your product, service or idea can do for them. If you intend
to discuss several points, outline these, then make it clear
when you have finished one and are transitioning to the next.
This technique is favored by Apple CEO Steve Jobs. Use graphics
and slides sparingly, and don't overload them with information.
Jobs usually uses just one idea per slide and avoids distracting
clusters of bullet points.
Regulating your voice, body language, and
facial expressions is important. Don't worry about nervousness:
The best speakers channel nerves into energy. Remember, if you are
enthusiastic about your topic, your audience will be too. In sum,
a good presentation is more than just text and images. It's a
potential step up the career ladder, so make sure you take full
advantage.
商用英簡報力訓練營 Part One
成功簡報 成就你的職場競爭力
和好的報告一樣，一份不錯的簡報應包含研究深入的內容和有條理的結構。然而，兩者之間有個重要區別：人為因素。簡報傳達了一個人的性格且能留下比報告更持久的印象。它能讓你被注意到，並傳遞出你深具自信且有擔當的訊息。
設置階段是至關緊要的。開始時即陳述主要概念，讓目標聽眾了解你的產品、服務或構想對他們有何用處。如果你打算討論數個要點，先作扼要敘述，在結束一論點要進入下一點時須表示清楚。蘋果執行長史帝夫•賈伯斯偏愛使用此技巧。謹慎使用圖像和投影片，且不要堆疊過多資訊。賈伯斯通常一張投影片只放一個概念，避免使用一堆會讓人分心的條列式重點符號。
控制你的音量、肢體語言和臉部表情也很重要。別擔心會怯場：最棒的演說者往往能將擔憂轉化成能量。記住，如果你展現出對簡報主題的熱忱，你的聽眾也會如此。總而言之，一份好的簡報可不僅僅是文本和圖像而已。它也提供職位晉升的可能，所以確保你有充分利用吧。 |
