| 簡介：◎「 翻牆軟體」英語怎麼說
◎電視劇小辭典
◎ 倍數比較用法
Out of This World: My Love from the Star Generates Billions Around Asia
The K-drama “My Love from the Star” tells the romantic story of an alien�� man and an earthling woman. Despite its implausible plot, the series triggered a new round of Korean Wave in Asia. The numbers showed that one in four Koreans watched the series, and it also met with amazing success in China, where it was streamed more than 1.3 billion times and sold for US$30,000 per episode. When Kim Soo-hyun, the male lead, held a fan meeting in Taiwan in March, 3,000 tickets were sold in an hour even with prices as high as NT$5,000.
Commercial sponsors benefited from the series. The Line app, originally not particularly popular in Korea, was installed 700,000 times in three months because the male and female leads in the show send messages with it. Among Line emoticons, the ones related to the show were the most downloaded in China and Hong Kong. Although the emoticons were not available in Taiwan, a deluge of smartphone users downloaded them using circumvention software. The YSL lipstick used by the female lead experienced sales growth of 195 percent in Korea and sold out elsewhere in Asia. Meanwhile, rent in Seoul’s Mok-dong district, where the apartments of the leads are located, has risen 5-10 percent. Tourism to Korea shot up 10 to 20 percent in the first quarter of 2014 compared to the same period in 2013.
星星的億萬經濟學
韓劇《來自星星的你》描述外星男與地球女的浪漫愛情故事。劇情雖不合理，該劇卻在亞洲引爆新一波韓流。數據顯示每四個韓國人就有一人收看；而該劇在中國也獲得驚人的成功，視頻點閱數超過 13 億次且單集版權費達三萬美元。男主角金秀賢三月在台灣辦粉絲見面會時，儘管最高票價達新台幣五千元，三千張門票仍在一小時內搶購一空。
贊助廠商可說是《星》劇的受惠者。因為劇中男女主角常用 Line 來對話，讓原本在韓國沒有特別受歡迎的 Line 三個月內安裝數達 70 萬次。在 Line 的貼圖中，和該劇相關的貼圖下載率在中國與香港居冠。儘管這些貼圖未在台灣推出，大量的智慧型手機用戶還是透過翻牆軟體下載。女主角所使用的 YSL 口紅在韓國業績成長 195%，並在亞洲其他地區出現斷貨情形。此外，男女主角住處的所在地首爾木洞，房租因此上漲 5-10%。今年第一季的赴韓旅遊人數也較去年同期成長了 10-20%。
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