全台最大年輕人社群平台Dcard
讓每個人都有機會找到共鳴
Dcard於2011年,由兩位台大學生創立,初衷很簡單,想要透過網路平台來認識異性朋友。Dcard由代表命運(Destiny)的字母D與卡片的單字card組成,驗證學生身分的會員就可以「抽卡」,由系統配對一位「卡友」,如果晚上12點前沒有回覆是否接受,配對就會消失。隔年,Dcard更推出論壇功能,讓用戶以匿名(或是只露出校名)的方式發文、留言討論,希望每個人都有機會在平台上找到共鳴。
平台的使用者越來越多,Dcard於是在2015年正式成立公司,不斷推出新功能,讓用戶有更多元的體驗。成立迄今十年,Dcard目前在台灣擁有 500 萬名註冊會員,每月不重複訪客數1,600 萬,月瀏覽量更高達16億次。在國內打穩基礎後,Dcard也進軍香港與日本的國際市場,朝世界級網路公司的目標逐步邁進。
In Search of Kindred Spirits
Youth Social Media Platform Dcard
Dcard was founded in 2011 by two National Taiwan University undergraduates with the simple intention of providing an online platform to help people meet friends of the opposite sex. Members—verified students—were able to draw a “card” and be matched with someone by the system, hence the name, short for “destiny card.” If they didn’t reply by midnight, the match would be canceled. The following year, Dcard launched a forum, allowing users to post comments and engage in discussions anonymously, or with only the names of their universities shown. Through this, it was hoped that all users would be able to find something that resonated with them.
The platform became more and more user-friendly, and in 2015 Dcard was made a company, which enabled them to keep introducing new features and give users a wider range of experiences. Now in its tenth year, Dcard has 5 million registered members in Taiwan, 16 million monthly unique visitors, and 1.6 billion monthly views. After having set down a solid foundation in Taiwan, Dcard entered the international market via Hong Kong and Japan, gradually moving towards the goal of becoming a world-class online business.