簡介：◎ 商場小詞典 ◎ 什麼是 naysayer？ ◎ 「敲響喪鐘」的英語怎麼說？

Webrooming: Bridging the Gap Between Online and Physical Spaces

With the emergence of e-commerce and consumers' habit of showrooming, naysayers have long been sounding the death knell for traditional retail. Despite these omens, brick and mortars of late have seen a reversal of fortune with the rise of webrooming — a practice whereby consumers flip the script on showrooming by researching products online before making the purchase in store.

先「線上瀏覽」再「線下購物」──連接網購與實體店鋪的橋樑

隨著電子商務和消費者先逛街後網購習慣的興起，唱衰者早已敲響傳統零售業的喪鐘。儘管有這些兆頭，實體店鋪近來仍藉由「先線上瀏覽後線下購買」的興起來翻轉局勢──它是一種消費者先在網上查詢產品後再去店面消費、逆轉「先逛街後網購」的模式。