與《米其林指南》享受摘星美食 Star-Chasing with the Michelin Guides
MAR. 07,2024 / Enjoy Editors
How a company came to have a marjor influence on restaurants across the world.
At the turn of the 20th century, there were only about 2,000 cars in all of France. In the hope of encouraging business for their company, Michelin Tires, brothers Andre and Edouard Michelin published a guidebook listing mechanics, gas stations, hotels, and restaurants. Despite the low number of cars in France, the brothers gave out 35,000 free copies of the first-ever Michelin Guide. Over the next decade, they would publish and hand out similar guides for other countries in Europe.
As cars became more widely used, the tire company grew, and so did the popularity of the guide.
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一間輪胎公司對全球餐廳極具影響力的起源故事
在二十世紀之初，法國全境只有約兩千輛汽車。安德烈與愛德華．米其林兄弟出版了一本指南，列出汽車技工、加油站、飯店和餐廳，以求促進他們的公司米其林輪胎的生意。儘管法國境內的汽車數量少，兄弟倆仍免費發放了三萬五千份史上第一本的《米其林指南》。在接下來的十年內，他們為歐洲其他國家出版並發放類似的指南。
隨著汽車越來越廣泛使用，輪胎公司不斷擴展，指南也越來越受歡迎。
- in the hope of V-ing 希望...
- hand out... / hand... out 發放/分發......
- popularity n. 普及；受歡迎
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