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KaDeTe: The Supermarket for Start-ups¡¿¡@¤j¶}²´¬É¡I³Ì·s³Ì¬¯³£¦b³o¡I
This is where to go for the newest, hippest¡¿ foods in the world—and the rest of the groceries, too.
³o¸Ì¬O§A¯à§ä¨ì¥@¤W³Ì·s¡B³Ì¬¯­¹ª«ªº¦a¤è —— ÁÙ¦³¨ä¥Lªº­¹«~Âø³f¡C

 

 

¡@¡@ It can be challenging to get a new company started, especially in the food industry. Starting a new drink or food brand has been very expensive. How do companies get new products to the public without spending a fortune on marketing and testing? To serve the public and business people with new ideas, a supermarket called KaDeTe only sells new products from food start-ups.
¡@¡@ The name of the store comes from Kaufhaus des Testens (testing store in German), and it is more than just a place to sell new products. It also gives small business owners a chance to test their products, packaging, and marketing with actual customers to make their products even better. Customers get access to new products, while brands that are trying to get their foot in the door receive customer feedback¡¿. It’s a win-win! The first KaDeTe opened its doors in Berlin in March 2018, with more than 200 new brands signing up at launch time. Before long, you might see amazing new products hit the world market that started out by testing the waters at KaDeTe.

 

 

 

 

 

 

 

 

 

 

 


 

¡@¡@ ­n¶}³Ð¤@®a·s¤½¥q¥i¯à·|«Ü¦³¬D¾Ô©Ê¡A¤×¨ä¦b­¹«~·~¡C¶}µo·s´Ú¶¼®Æ©Î­¹ª«¤@¦V©Ò¶O¤£¸í¡C¤½¥q­n¦p¦ó¤£¦bÀç¾P©M´ú¸Õ²£«~¤Wªá¶O¤jµ§¸êª÷´N¯àÅýªÀ·|¤j²³±µÄ²¨ì·s²£«~©O¡H¬°¤F´£¨Ñ·sÂI¤lµ¹ªÀ·|¤j²³©M°Ó¤H¡A¤@®a¥s°µ KaDeTe ªº¶W¥«¥u½æ·s³Ð­¹«~¤½¥qªº·s²£«~¡C
¡@¡@³o®a¶W¥«ªº¦W¦r¨Ó¦Û Kaufhaus des Testens¡]¼w¤å·N«ä¬°¡u´ú¸Õ°Ó©±¡v¡^¡A¥¦¤£¥u¬O¤@®a½æ·s²£«~ªº©±¡C¥¦¤]´£¨Ñ¤p³W¼Ò¥ø·~¥D¤@­Ó¾÷·|©M¹ê»ÚÅU«È¤@°_´ú¸Õ¥L­Ìªº²£«~¡B¥]¸Ë¤ÎÀç¾P¨ÓÅý²£«~§ó¦n¡CÅU«È¥i¥H¶R¨ì·s²£«~¡A¦Ó¸ÕµÛ·Q¥´¤J¥«³õªº«~µP«h·|¦¬¨ìÅU«Èªº¦^õX·N¨£¡C³o¬OÂùĹ¡I²Ä¤@®a KaDeTe ¶W¥«©ó 2018 ¦~¤T¤ë¦b¬fªL¶}©lÀç¹B¡A¦b¶}¹õ®É´N¦³¨â¦Ê¦h­Ó·s°Ó¼Ðµn°Oµù¥U¡C¤£¤[¡A§A¥i¯à´N·|¬Ý¨ì³\¦h¦b KaDeTe ¶W¥«§ë¥Û°Ý¸ô«áªº·s©_²£«~¥´¤J¥þ²y¥«³õ¡C

 

1. challenging a. ¦³¬D¾Ô©Êªº
Megan enjoys challenging tasks because she likes pushing herself to the limit.
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2. especially adv. ¯S§O¦a¡A¤×¨ä
Rick likes all kinds of music, especially jazz.
·ç§J³ßÅw¦UºØ­µ¼Ö¡A¤×¨ä¬OÀï¤h¼Ö¡C

3. industry n. ²£·~¡A¦æ·~¡F¤u·~
This movie is about a woman who struggles to make it in the music industry.
³o³¡¹q¼v¬O´y­z¤@­Ó§V¤O·Q¦b­µ¼Ö¬É¥X¤HÀY¦aªº¤k¤l¡C

4. spend a fortune¡@¡@ªá¤j¿ú
fortune n. °]´I¡]¥i¼Æ¡^¡F©¯¹B¡]¤£¥i¼Æ¡^
Ben spent a fortune on the design of his house.
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5. actual a. ¹ê»Úªº¡A¯u¹êªº
This story is based on actual events.
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6. customer n. ÅU«È
An angry customer is arguing with the clerk.
¤@¦W¥Í®ðªºÅU«È¥¿¦b©M©±­ûª§§n¡C

7. sign up (for... / to V)¡@¡@µù¥U¢A³ø¦Wµn°O¡]……¡^
Would you like to sign up to become a member?
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8. test the water(s)¡@¡@¸Õ±´¡]¤H­Ì¹ï¬Y¨Æªº·N¨£¡^¡A¸Õ¤ô·Å
We should test the waters before we start selling our new product.
§Ú­Ì¦b¶}©l½æ·s²£«~«e¡AÀ³¸Ó¥ý¸Õ±´¤@¤U¥«³õ¤ÏÀ³¡C

 

¡¿ start-up¡@n.¡]¤×«ü±q¨Æ¹q¸£©Îºô¸ôªº¤p«¬¡^·s¿³¥ø·~
¡¿ hip a. ¬y¦æªº¡F®É»ìªº¡]«D¥¿¦¡¥Îªk¡^
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¥»¤å¤¤ªººD¥Î»y get sb's foot in the door ¦r­±¤Wªº·N«ä¬O¡u¬Y¤H¥ý§â¤@°¦¸}¦ù¨ìªù¸Ì¡v¡A©Ò¥H¤Þ¥Ó¬°¡uªì¨B¶i¤J¡]¥ø·~©Î²Õ´¡^¡FÁÚ¥X¦¨¥\ªº²Ä¤@¨B¡FÀò±o¤u§@¾÷·|¡v¡A¤S¥iªí¡u¤ÞÂˬY¤H¡v¡C¾Ú»¡³o­ÓºD¥Î»yªº¨å¬G¸ò±À¾P­û¦³Ãö¡C¦b¹q¸£©M¸ê°T®É¥N¥H«e¡A¬ü°ê¤½¥q±`¹µ¥Î±À¾P­û®Á®a®Á¤á¦a°Â°â²£«~¡C¦í®aªº¥D¤H¤@¯ë³£¤£·|½Ð±À¾P­û¶i«Î¡A©Ò¥H¥L­Ì­º¥ý­n°µ¨ìªº´N¬O¡u§â¤@°¦¸}¦ù¶iªù¸Ì¡v¡]get their foot in the door¡^¡A³o¼Ë¥D¤H´NÃö¤£¤Fªù¤F¡C¨Ò¡G

It is difficult to get my foot in the door at that company.
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A: After college, I want to work at a publishing company.
B: Maybe Jim can help you get your foot in the door. His father is the owner of a publishing company.
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¡]¤A¡G ¤]³\¦N©i¥i¥HÀ°§A¤ÞÂË¡C¥L¦Ñª¨¬O¤@®a¥Xª©ªÀªº¦ÑÁó¡C¡^

 

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