簡介:谷歌網站的商標經常搭配各種活動及紀念日加入創意變化,不但
新奇有趣,還能讓使用者了解古今中外「鮮」知識。
Oodles of Google Doodles
Like most corporations, Google takes its logo seriously, but it takes fun just as seriously. The standard Google home-page logo is sometimes replaced with “doodles”—fun and creative changes made to the logo to celebrate holidays, anniversaries, or important people.
The first doodle was created in August 1998, when Google founders Larry Page and Sergey Brin drew a stick figure behind the logo to tell users they were heading to a festival. Since then, doodles have become popular, with the stick figure gradually paving the way for more complex drawings and even videos and interactive games.
Doodles started out celebrating popular holidays such as Thanksgiving and Christmas, but today, they highlight a range of events and anniversaries. In 2010, for example, the Google logo was transformed into a fully playable version of Pac-Man to celebrate the video game's 30th anniversary. Some doodles, such as the one honoring the 100th birthday of Alan Turing, pay tribute to outstanding people who may have been forgotten.
By clicking on a doodle, users are brought to links to information about the event that inspired the logo transformation. Doodles, therefore, give users a fun way to learn about people and things that have helped shape our world.
跟著谷歌塗鴉探索世界
一如大多數的企業,谷歌把自己的商標看得很重要,不過它認為趣味也一樣重要。谷歌的標準首頁商標有時會被「塗鴉」取代──那是一種加入變化的商標,富含趣味性和創意,用來慶祝節日、週年紀念日或讚揚重要的人物。
第一個塗鴉是在一九九八年八月創造出來,當時谷歌創辦人賴瑞.佩吉和謝爾蓋.布林在商標後面畫了一個火柴人,告訴使用者他們要前去參加一個慶典。自此,塗鴉變得很受歡迎,而火柴人逐漸為更複雜的圖畫、甚至影片和互動式遊戲鋪路。
塗鴉一開始是慶祝像感恩節和聖誕節這類頗受歡迎的節日,但如今也用來強調各種活動和週年紀念日。例如在二○一○年,谷歌商標被改成完全可玩的小精靈遊戲,用以慶祝這款電玩遊戲的三十週年紀念。有些塗鴉──像是紀念艾倫.圖靈一百歲冥誕的塗鴉,則是向可能已被遺忘的傑出人士致意。
在塗鴉上點一下,使用者會被連結到啟發商標轉變事件的相關資訊。因此,塗鴉提供使用者一個有趣的方式來了解型塑我們世界的人事物。
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