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Online Personality Quizzes: Do They Reveal the Real You?
¡XMike Corsini


What job should you pursue? Which Star Wars character are you? Who would be your Mr. Right? Chances are you've seen online personality quizzes with titles like these pop up on your Facebook feed. They're extremely popular. Buzzfeed, the Web site that produces a lot of these quizzes, says they're generating a huge number of comments and clicks and breaking records on social media sites. One of its most popular quizzes¡X"Which State Do You Actually Belong In?"¡Xreceived around forty-one million page views. Obviously, something must be making these quizzes hard to resist, but what is it?

Before taking over the Internet, personality quizzes were already popular in magazines. One reason they're popular is that they feed people's desire for self-understanding. According to psychologist Steven Meyers, we all try to make sense of our lives, and we do this by focusing on three questions: "Who am I?" "What do others think I am?" and "Who do I want to be?" When we take personality quizzes and share the results online, we are addressing all of those questions.

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A: I'm always broke before the end of the month.
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B: You should keep track of your spending to see where your money goes.
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A: I have no idea why I bought this. I have no use for it.
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B: Avoid impulse buying. It's a waste of money.
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A: There's a necklace that I'd really like to buy, but it's so expensive.
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B: Start saving now. Before you know it, you'll have enough to buy the necklace.
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A: Why don't you use credit cards?
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B: Because I often spend more than I should when I use them.
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2015/11/30(¤@) Once you see your spending pattern, you can come up with a budget.
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2015/12/01(¤G) I'm sick of throwing my money away on rent. I want to own my own place.
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2015/12/02(¤T)

Chances are you've seen online personality quizzes with titles like these pop up on your Facebook feed.
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2015/12/03(¥|) Although the results we get from such quizzes may seem to be tailored to our identities, they're actually broad enough to be applied to a variety of people.
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2015/12/04(¤­) Animal Planet's Secret Life of Pets uses special cameras to spy on pets when they're left alone.
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